Cheers to the Game Changers! A legend and a legacy, brought to full fruition. Cointreau’s latest commission from game-changing street artist INSANE 51 pays tribute to 75 years of the Original Margarita with the first interactive design in the Maison’s history.
Cointreau and INSANE 51 present the Maison’s first-ever interactive bottle design: A tale of two legends, told through an innovative 3-D triptych.
Swapping his usual red and cyan overlay hues for Cointreau orange and blue, INSANE 51’s trio of panels pays tribute to two worlds at once.
With an homage to the creation of a Margarita, Cointreau cocktail par excellence.
The source and symbol at the heart of Cointreau’s legendary crystalline liqueur.
On a new limited-edition bottle based on his signature 3D anaglyph technique.
Invites users to discover a specially-designed filter that reveals the artwork’s full three - three-dimensional scope.
«Everyone perceives something different in every work and every art form. I like people to come up with their message, their idea and interpretation of my artwork.»
INSANE 51
A 30-year-old Greek artist hailed as a street art pioneer for his genre-defying urban murals, created using his signature 3D anaglyph technique. With their unprecedented blurring of lines between graffiti, photorealism, illusion, and digital interactivity, INSANE 51’s works delight in bending the rules of street art. An approach that has made him a revered game-changer in his field, and the obvious choice to carry forward Cointreau’s legacy of iconoclastic artistic collaboration.
To create this limited edition, it was essential for the Maison to find an artist who sees things differently. A game-changer, redefining the rules of their field. Someone whose unique perspective has the power to the everyday into the extraordinary—mirroriturnng the transformative power of Cointreau.
75 years on, the recipe for the Original Margarita remains the same as when socialite Margaret “Margarita” Sames first mixed it for her Acapulco party guests in 1948.
Since then, the Margarita has persisted through the decades to attain icon status, always with Cointreau at its heart. This limited-edition celebrates the birth of one of the world’s most influential, game-changing cocktails as well as the story of the only orange liqueur that helped shape it.
Especially for the 75 years of the Original Margarita, we have created a new twisted Margarita! Try this new recipe, with the sweetness of the orange juice and the delicacy of the bergamot black tea.
As Ms. Sames herself once quipped,
“A Margarita without Cointreau isn’t worth its salt!”
Scan the QR code behind your Insane 51 bottle to enter the experience.
It will reveal the key tools to prepare your favorite cocktail : the Margarita
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