Limited Edition by the Tropicool Company

This year, The Tropicool Company is treating the Cointreau bottle to a one-way trip to the tropics. With a fresh, pop look, this new limited edition celebrates Cointreau's iconic cocktail: the original Margarita. Adorned with lush, vibrant illustrations, three faces of the bottle are transformed into a dreamy invitation to travel.

Three of the four faces of the bottle originally designed by Édouard Cointreau are adorned with scenes of exotic extravagance. Intended as a perfect miniature world, these landscapes pay homage to the luxuriant universe of the Margarita, populated by peaceful toucans and charismatic monstera deliciosa.

Each face of the bottle features subtle references to both the orange liqueur and the cocktail to which this limited edition pays homage. First, the orange, the sunshine fruit that Cointreau sources from around the world. Then Acapulco, the name alone is a call to travel. But it’s also the birthplace of the cocktail that would become an international sensation: the Margarita. This limited edition is also a colorful celebration of the harmony of the ingredients that comprise the classic cocktail: blue for the tequila, white for the salt, yellow for the lemon, and of course, orange for the Cointreau liqueur. A genuine fantasy cocktail!

The story of the original Margarita started in 1948 in Acapulco, a jet-set destination on the Mexican coast visited by the who’s who of the time. Margaret “Margarita” Sames, a wealthy American socialite known for hosting notoriously lavish parties with extravagant twists, needed a creation for one of her soirées. For this particular one, she wanted a good daytime cocktail that her swanky guests could enjoy by the pool. Naturally, she turned to two of her favorite spirits: Cointreau and tequila. After a couple of tries, she decided to add lime juice for balance and a subtle salt rim to further enhance the character of what would become the Cointreau Original Margarita.

An immediate success, “The Drink” came to be known as the “Margarita,” a name coined by Sames’s husband, and the recipe spread by word of mouth by Sames’s influential friends. Owing to its ease of preparation and refreshing, versatile nature, the Cointreau Original Margarita has emerged as a true classic on the international cocktail scene and inspired countless variations around the world.

Maison Cointreau has asked artist Florian Viel to create the packaging for its 2021 Limited Edition. A graduate of the Beaux-Arts in Paris after a thesis on the emergence of plants in art, Florian Viel questions the Western view of the Tropics. Between clichés and fantasies of an enchanted elsewhere, he thwarts the stereotypes about the tropical world by creating a hyper-colored pop universe that mixes abstract and figurative drawing