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COINTREAU PARTNERS WITH THE WORLD’S 50 BEST BARS

Cointreau is raising a glass to a new two-year partnership with The World’s 50 Best Bars, one of the most influential authorities in global mixology. 

As the Official Orange Liquor Partner, Cointreau will play a key role in throughout the year across all the global awards awards—bringing its legacy of craftsmanship, creativity, and connection to some of the most prestigious celebrations in the cocktail universe. 

This partnership will highlight top talent worldwide across three major events

  • NA 50 BEST

    North America’s 50 Best Bars

    29 April 2025, Vancouver

  • ASIA 50 BEST

    Asia’s 50 Best Bars

    14 – 16 July 2025, Macau

  • World 50 BEST

    The World’s 50 Best Bars

    8 October 2025, Hong Kong

50 BEST X COINTREAU
As the official sponsor of the iconic red scarves at the World's 50 Best Bars awards ceremony in Hong Kong this October, Cointreau will honor the achievements of the top bars and bartenders.
Just as the red scarves signify a moment of recognition, the Cointreau bottle has long stood as a symbol of craftsmanship and cocktail culture. This shared sense of heritage and excellence underscores the natural fit between Cointreau and The World’s 50 Best Bars. 

“Partnering with The World’s 50 Best Bars is a perfect alignment of values, as we both celebrate the artistry and innovation that define the world’s best cocktails. We are honored to support this influential platform and look forward to celebrating the visionaries shaping the future of mixology.”  


Clémence Gallet, Global Executive Director of Cointreau

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For over 170 years, Cointreau has been at the heart of iconic cocktails, inspiring bartenders and cocktail enthusiasts alike. This partnership promises to further inspire unforgettable moments and elevate the art of mixology, one perfectly crafted cocktail at a time.

“The World’s 50 Best Bars, Asia’s 50 Best Bars and North America’s 50 Best Bars are more than just rankings — they are a celebration of the talent, ingenuity, and passion that drive cocktail culture forward” 


Emma Sleight, Head of Content for 50 Best Bars.

With this new collaboration, Cointreau is set to shake up the global bar scene, proving once again that great cocktails aren’t just drinks – they’re experiences worth savoring.  As the awards season kicks off in April, this partnership promises to inspire unforgettable moments—one perfectly crafted cocktail at a time.