Cointreau and ecoSPIRITS: A Sustainable Partnership

One year after its launch, the pilot project has yielded impressive results:

     •          1,500 ecoTOTE^TM have been distributed, the equivalent of 9,200 bottles of Cointreau, significantly reducing single-use glass bottle consumption.

     •          The initiative led to a reduction of 6 tonnes of packaging waste, including glass and cardboard.

     •          It contributed to a total saving of 7.2 tonnes of CO2 emissions, reinforcing the brand’s commitment to its 50% GHG reduction per bottle by 2030 goal.

     •          On-trade partners experienced a 30-50% reduction in back-of-house storage needs and a 95% reduction in daily glass and cardboard waste, making operations more sustainable and efficient.

These results confirm the potential of circular economy solutions in the spirits industry. By working alongside ecoSPIRITS, Cointreau has demonstrated that sustainability and efficiency can go hand in hand, offering a viable alternative to traditional distribution models.

For ecoSPIRITS, the collaboration with Cointreau represents a major breakthrough in sustainable packaging for liqueurs and spirits worldwide.

Paul Gabie, CEO of ecoSPIRITS commented: “Rémy Cointreau is an industry-leading drinks company, and we are delighted to welcome them as our first global brand partner in the United Kingdom. It is no small milestone when Cointreau and Mount Gay, each an iconic brand in its own right, join the circular economy. Cointreau will also be the first global liqueur brand to be available in our award-winning ecoTOTE format. The transition to circular is gathering momentum in the spirits industry. We applaud the entire Rémy Cointreau team for their commitment to building a sustainable future together.”

With this next phase, Cointreau and ecoSPIRITS reaffirm their commitment to scaling circular economy solutions and reducing the environmental impact of spirits packaging worldwide. The journey towards a more sustainable industry is just beginning.